Social Media Content

Your social media,
done for you every week.

AI-fast, human-approved content that actually sounds like your business. Posts, Reels, captions, and a full schedule — handled while you focus on running things.

Start with a free audit → See pricing

From $500/month · No lock-in · Cancel anytime

The problem

Most local businesses post
when they remember to.

That means once a week when things are quiet, nothing during the busy season, and a long gap every time something goes sideways at work. Instagram's algorithm punishes inconsistency — and your competitors who post daily are getting the customers you should be getting.

The fix isn't buying another scheduling tool. It's having someone build the content system for you — and run it.

Without consistent content
Algorithm suppresses your posts · Low reach on every update · Followers forget you exist · New customers can't find you · Looks like you've closed
With Coastal Content Co
Daily or near-daily content published · Algorithm favouring your account · Consistent reach and follower growth · New customers discovering you every week · Professional, on-brand presence
What's included

Everything handled. Nothing skipped.

We manage the full content pipeline — from strategy to scheduling — every single week.

📅

Monthly content calendar

A full month of content planned and approved upfront. You see everything before it goes live — no surprises.

✍️

Captions in your voice

We learn how your business talks and write every caption to match. It'll sound like you wrote it on a good day, every time.

🎬

Instagram Reels scripts

Short-form video is the highest-reach format on Instagram right now. We write the hooks, scripts, and CTAs so you just need to film.

#️⃣

Hashtag research & strategy

Local hashtags, niche tags, and trending sounds — all researched and rotated so you're reaching new audiences, not the same ones.

🗓️

Auto-scheduling

Posts go out at peak times for your audience. Monday specials at 7am. Friday nights at 5pm. You don't touch a thing.

🌊

Seasonal content

School holidays, long weekends, Busselton Jetty Swim, harvest season — we plan for the South West calendar, not a generic one.

How it works

From zero to fully managed in one week.

Day 1–2
Brand voice discovery call

We spend 30 minutes learning your business — the tone, the stories, what you're proud of, what your best customers say. This becomes our content brief.

Day 3–5
Month 1 content calendar built

Your first full month of content is planned, written, and sent to you for approval. You review, give feedback, we adjust. Nothing goes live without your sign-off.

Day 7
Go live — fully scheduled

Posts are scheduled across the month. Reels scripts delivered. Hashtag sets ready. You don't touch anything — content starts going out automatically.

Monthly
Review, refine, repeat

End of month we send your performance report — top posts, reach, follower growth, saves — and use that data to improve next month's content.

Week 1 sample schedule — your business
Mon 7:00am — Feed postScheduled
Tue — Story (behind the scenes)Ready
Wed 5:30pm — ReelScript sent
Thu — Feed post (offer)Ready
Fri 4:00pm — Weekend postReady
Month 1 results — typical client
+38%
reach vs previous month
24
posts published
4–6
Reels per month
more saves & shares
Who it's for

Built for South West businesses

Cafes & Restaurants

Daily specials, seasonal menus, behind-the-counter content. We make food look and sound irresistible — even if you only have an iPhone.

🌊

Tourism Operators

Experience-led content that makes people book. Tour highlights, customer moments, seasonal availability — all planned around your booking calendar.

🍷

Wineries & Breweries

Cellar door content, new releases, harvest stories. We know the South West wine region and create content that draws people in.

🏠

Accommodation

Fill the off-season gaps. We create content that builds a following year-round, so people think of you when planning their next South West getaway.

🔧

Trades & Services

Before/afters, job highlights, and trust-building posts. Social media for tradies is underutilised — which means low competition and fast results.

💆

Retail & Wellness

Product spotlights, treatment highlights, client stories. We build your social presence so new customers find you and regulars stay engaged.

FAQ

Common questions

Do I need to provide photos or videos?+
Not always. We work with what you have — even if that's just photos on your phone. We'll tell you exactly what kinds of content to capture and make it as easy as possible. For Reels, we write the script and you film a 30-second clip.
Will I see content before it's published?+
Yes, always. You get a full month of content for approval before anything goes live. We use a shared Google Doc or Notion page so the review process is simple. You can approve, comment, or request changes — as many rounds as needed.
How many posts per week?+
Starter package: 3–5 posts per week. Growth package: 5–7 posts per week including Reels. We recommend daily posting to maximise algorithmic reach, but we tailor the volume to your business type and goals.
What platforms do you manage?+
Instagram is our core focus — it's the highest-ROI platform for South West businesses. We also post to Facebook automatically from Instagram. TikTok, LinkedIn, and Google Posts are available on Growth and Custom plans.
How long until I see results?+
Most clients see improved reach and engagement within 2–4 weeks. In-store mentions from Instagram typically start in week 4–6. Algorithm trust builds over 2–3 months, which is when follower growth accelerates significantly.
Can I cancel anytime?+
Yes. No contracts, no lock-ins. We work month-to-month. Just give us 14 days notice before your next billing date. We're confident enough in our work that we don't need to trap you.

Ready to be consistently visible?

Start with a free audit of your current Instagram. We'll show you exactly what's holding back your reach — and what to do about it.

Get my free audit →

Takes 2 minutes. No commitment. Honest feedback.